CBS and Ford have teamed up again to run “The Amazing Race” this fall as 11 new teams set off on a global adventure starting Sunday, Sept. 25 (8 to 9 p.m., ET/PT) on the CBS Television Network.

Ford’s sponsorship includes on-air components featuring four of its top models – Explorer, Fiesta, Focus and Mustang. During the season premiere, teams start their race in the foothills of Southern California. After receiving their first destination from host Phil Keoghan, all 11 teams will jump into a new Ford Explorer and drive to Los Angeles International Airport before departing on their first leg to Taipei, Taiwan.

Ford Fiesta, Focus and Mustang vehicles will make their way across the globe in additional episodes throughout the season. One lucky team will also win two new Ford Mustangs for finishing in first place in an upcoming leg. The winners will be given the opportunity to customize their Mustangs using Ford’s new Mustang Customizer website.

“As the exclusive automotive partner, we are proud to be providing vehicles that play a vital role in helping the contestants navigate and accomplish their near-impossible tasks,” said Crystal Worthem, Ford Brand Content and Alliance manager.

This season’s cast, which includes a pair of Olympic snowboarders, twin sisters, an ex-NFL tight end and two winners of “Survivor,” will make first-time visits to such exotic locations as Indonesia, Malawi, Belgium and Denmark. Along the way, teams will travel across four continents and through 20 cities, covering nearly 40,000 miles.

“The Amazing Race” sends 11 teams on a trek around the world. Each team is comprised of two people who have a pre-existing relationship with one another. At every destination, each team competes in a series of challenges – some mental and some physical – and when the tasks have been completed, they learn their next destination. Teams who are farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning $1 million.

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For the second consecutive year, the Ford Motor Company bested all other automakers to have the most individual segment winners in the AutoPacific Ideal Vehicle Awards (IVAs), and also for the second consecutive year, it wasn’t even close. While seven different Blue Oval products ranked highest in their categories in this year’s IVAs, no other company had more than three winners. This year’s honorees were chosen based on survey responses from more than 72,000 vehicle owners/lessees, who gauged how well their rides performed in areas such as comfort, ride and handling, cargo space, and fuel efficiency. Ford’s super seven included: Lincoln MKZ (Luxury Mid-Size Car)—Available with a high-efficiency hybrid powertrain as a no-cost option Ford Fusion (Premium Mid-Size Car)—The best-selling car in the Ford lineup Ford Fusion Hybrid (Hybrid Car)—With an EPA line of up to 41 mpg city/36 mpg highway/39 mpg combined Ford F-150 (Large Light-Duty Pickup)—Boasting an available EcoBoost engine that delivers 365 hp, 420 lb.-ft. of torque and 22 mpg highway Ford Super Duty (Large Heavy-Duty Pickup)—Showcasing best-in-class towing, payload and fuel-efficiency marks Ford Flex (Large Crossover SUV)—Offering bold style, cutting-edge technology, superior fuel economy and room for up to seven Ford Explorer (Premium Mid-Size Crossover SUV)—All-new for the 2011 model year and now capable of towing up to 5,000 lbs. and achieving up to 28 mpg on the highway with its new EcoBoost engine It makes for a notable follow up to Ford’s recent performance in another key third-party quality study, the Strategic Vision Total Quality Awards, in which the Blue Oval was the No. 2 full-line brand and was singled out for its particularly strong design, innovation, brand strength and more. Now the hard part is singling out which one of Ford’s Ideal vehicles best meets your ideals.

For the second consecutive year, the Ford Motor Company bested all other automakers to have the most individual segment winners in the AutoPacific Ideal Vehicle Awards (IVAs), and also for the second consecutive year, it wasn’t even close. While seven different Blue Oval products ranked highest in their categories in this year’s IVAs, no other company had more than three winners.

This year’s honorees were chosen based on survey responses from more than 72,000 vehicle owners/lessees, who gauged how well their rides performed in areas such as comfort, ride and handling, cargo space, and fuel efficiency.

Ford’s super seven included:

• Lincoln MKZ (Luxury Mid-Size Car)—Available with a high-efficiency hybrid powertrain as a no-cost option
• Ford Fusion (Premium Mid-Size Car)—The best-selling car in the Ford lineup
• Ford Fusion Hybrid (Hybrid Car)—With an EPA line of up to 41 mpg city/36 mpg highway/39 mpg combined
• Ford F-150 (Large Light-Duty Pickup)—Boasting an available EcoBoost engine that delivers 365 hp, 420 lb.-ft. of torque and 22 mpg highway
• Ford Super Duty (Large Heavy-Duty Pickup)—Showcasing best-in-class towing, payload and fuel-efficiency marks
• Ford Flex (Large Crossover SUV)—Offering bold style, cutting-edge technology, superior fuel economy and room for up to seven
• Ford Explorer (Premium Mid-Size Crossover SUV)—All-new for the 2011 model year and now capable of towing up to 5,000 lbs. and achieving up to 28 mpg on the highway with its new EcoBoost engine

It makes for a notable follow up to Ford’s recent performance in another key third-party quality study, the Strategic Vision Total Quality Awards, in which the Blue Oval was the No. 2 full-line brand and was singled out for its particularly strong design, innovation, brand strength and more.

Now the hard part is singling out which one of Ford’s Ideal vehicles best meets your ideals.

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Ford Leads Industry In AutoPacific Ideal Vehicle Awards

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The Ford Explorer ride experience at the Chicago Auto Show takes the simple concept of a playground teeter-totter and transforms it into an exciting and compelling demonstration of Explorer’s exclusive Terrain Management System™.

The Ford Explorer ride experience at the Chicago Auto Show takes the simple concept of a playground teeter-totter and transforms it into an exciting and compelling demonstration of Explorer’s exclusive Terrain Management System™.

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Ford Explorer Uses Teeter-Totter To Demonstrate Terrain Management System in Windy City

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Ford’s Driving Skills for Life expands into 15 states, invests $1 million; Teeter-totter demonstrates Explorer capabilities at Chicago Auto Show; All-new Explorer takes consumers where they want to go; Focus Rally: America jump-starts in Miami; 2011 Super Duty regains towing leadership; Focus Electric consumer test rides double as learning experience for engineers; Order your piece of Ford culture with new images website

Ford’s Driving Skills for Life expands into 15 states, invests $1 million; Teeter-totter demonstrates Explorer capabilities at Chicago Auto Show; All-new Explorer takes consumers where they want to go; Focus Rally: America jump-starts in Miami; 2011 Super Duty regains towing leadership; Focus Electric consumer test rides double as learning experience for engineers; Order your piece of Ford culture with new images website

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Ford eNews – Feb. 9, 2011

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New ‘Crazy Kevin’ ad campaign launches for Explorer; Focus Global Test drivers – stoked and ready; Ford’s Gimme the Gig band search wraps up

New ‘Crazy Kevin’ ad campaign launches for Explorer; Focus Global Test drivers – stoked and ready; Ford’s Gimme the Gig band search wraps up

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Ford eNews – Feb. 16, 2011

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Ford’s flagship sedan gets more fuel economy, technology, sportier dynamics; California family takes Explorer on ‘Go Do Adventures’; Ford to offer full range of vehicles to consumers in China; Ford wins two Nielsen Automotive Advertising Awards; kbb.com: New car buyers most impressed with Ford image

Ford’s flagship sedan gets more fuel economy, technology, sportier dynamics; California family takes Explorer on ‘Go Do Adventures’; Ford to offer full range of vehicles to consumers in China; Ford wins two Nielsen Automotive Advertising Awards; kbb.com: New car buyers most impressed with Ford image

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Ford eNews – April 20, 2011

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The all-new Ford Explorer can handle just about any kind of terrain, but the first webisode of the “Go Do Adventures” campaign shows this sport utility vehicle can help make dreams come true, as well.

The all-new Ford Explorer can handle just about any kind of terrain, but the first webisode of the “Go Do Adventures” campaign shows this sport utility vehicle can help make dreams come true, as well.

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California Dreamin’ in Hawaii – Family Shows What Ford Explorer ‘Go Do Adventures’ Campaign Is All About

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EcoBoost-powered Ford Edge and Explorer push envelope on fuel efficiency; Ford makes hands-free calling more affordable; SYNC price drops $100; Inventors find a new home, thanks to Ford and TechShop; Azure Dynamics expands PHEV technology to Ford F-Series

EcoBoost-powered Ford Edge and Explorer push envelope on fuel efficiency; Ford makes hands-free calling more affordable; SYNC price drops $100; Inventors find a new home, thanks to Ford and TechShop; Azure Dynamics expands PHEV technology to Ford F-Series

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Ford eNews – Aug. 3, 2011

Three Ford vehicles are among U.S. News’ 2011 Best Cars for Families. Safety, reliability, comfort and affordability are paramount when shopping for cars, and the Best Cars for Families award winners are the vehicles that do best in their class on those attributes. Ford winners include the 2011 Ford Fusion as the midsize car, the 2011 Ford Taurus in the large car group and the 2011 Ford Explorer as the best off-road SUV. Click here for the full release.

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U.S. News & World Report: Ford cars make family life easier

EcoBoost-powered Ford Edge and Explorer push envelope on fuel efficiency; Ford makes hands-free calling more affordable; SYNC price drops $100; Inventors find a new home, thanks to Ford and TechShop; Azure Dynamics expands PHEV technology to Ford F-Series

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Ford eNews – Aug. 3, 2011